Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. A form letter! The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Checking in with them to make sure theyre okay is a very normal thing. For many, leads are drying up a bit, so you may be feeling a little stuck. Then, you may want to share information you learn in these business journals with your potential client. When you send an email out, you can watch your results roll in. It is also important for you to diversify your outlets. That is why social media is helpful. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. That's a wonderful example. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. You can send this to your SOI, or your geographic farm. It is such a surprise when someone takes the time to send a note that is personal. And when he does, it feels like a natural segue, not an awkward script. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Your email address will not be published. Theyre probably going to answer the phone. I like this example Jennifer. The main thing is not to let them forget that youre an agent and youre there to help them. We are going back to the basics. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Congratulations, Lori! Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Its time to look inward to your database. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Another excellent post. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! So, youve sent out an email newsletter. So thank you, thank you, THANK YOU!!! Do you know anyone who might be thinking of purchasing a home in the future? Then, see if they will need assistance finding a spot that has more room. Its one of the easiest ways to get your database engaged again. Let us help you. People in your sphere include your friends, family, former clients, and their second-order contacts. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Your thoughts? Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Pro Tip for TikTok: This is a fun one. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Oops! This helps you get rid of any old contact information that is either incorrect or no longer in use. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. We can use the search update tool for four general areas. Where you make your list will depend on where you are in your business. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Its good to get a phone call from someone who is just calling to check in. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Youll be shocked at the response. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Love your ideas and thanks for the inspiration. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Its a common issue, and sometimes when times are good, it doesnt feel necessary. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Together, we can make this year your best yet! Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. You will be shocked with the answers youll get. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. It is important for you to stay connected with your real estate clients. In todays market, there are many different lead sources you can use to grow your business. And you never know where your next lead will come from. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. You dont have to be a suited-and-booted business exec to have a great network. Part of that, Im sure, is the isolation that many are experiencing. This also warms up your SOI for your phone call. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. In real estate, or any business for that matter, you cant deny the power of the referral. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. You may get another referral in the future, growing your sphere of influence. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. But if you do it right? If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! I just want to check in with you and see how youre doing.. We have all been there. If they are not receiving them, they are not actually in your sphere of influence. Either theyre using you or theyre referring someone to you. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Its expected in business. All that I need from you is to verify that I have the correct home address and email address for you. Be clear that you have no agenda. Own it! There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! 3. Pro Tip: NEVER write anybody off. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Now that you know you DO have a sphere of influence, lets take a look at whos in it. A reminder to winterize their sprinkler system or change smoke detector batteries? (MAKE SURE your contact deets are in your profile!). 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Your note/comment is definitely going in my "keeper" file!! which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Instead, you should spend your time visiting with several people in a one-on-one manner. Make sure you select something that shows just how well you know them. Now that is a good introductory letter, Marte. Instead of scrolling past updates from your sphere, take a second to like or comment. Theres short-term business and there is this big long-term business potential. He even asks for permission to follow up (Cool if I follow back up in a week?). Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. That's a good letter! Still not sure how to write it? You make an impression and brand yourself into their head. The easiest way to do this is to use an announcement letter for real estate. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Real estate letters to clients samples help with R. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Here's a real estate business letter template that you can download and use. Happy Anniversary to ME! Theyre a light-hearted, non-pushy way to stay in front of people. Take our customer, Justin Seeby for example. Thx for sharing. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. and they're yours for free. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. its also more effective. Now, your phone call list is much more manageable. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Your way of handling the award was so tasteful. But, I thought, no better time than right now. Pro Tip for Twitter: Always post local content with relevant local hashtags. Look, we get it. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. My clients really love it. However, Id love to hear what you think about it first. You may think that you are so busy that you will never have time to go to another networking event. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. For most people, their home is their most valuable asset, and its also their biggest liability. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. He is CEO of Agent Dominator. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Its one of the oldest digital tools that Realtors have had at their fingertips. Great way to phrase the letter - saying thanks to the client is always a must! But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. saying thanks to those who have helped you attain success is a great way to foster more !! It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Your first thought might be My sphere of influence? Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Likely, you are already using Listing E-Alerts. Or, you may want to rent out a special menu for the evening. In real estate, you have to develop a strong relationship with the buyer or seller. You can use variations of this, but the most important thing you can do is to be authentic. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. These include: What this means is that the current real estate market is volatile at best. But the truth is, as humans, were already influencing each other all the time. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Take Advantage of Direct Mail Marketing 6. A Simple Definition to Get You Started. Tips For Preparation 1. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Recent clients and professional connections are always a great place to start.. They better like it, or youre going to get blocked! These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Hi Jennifer, Interesting concept and comment thread. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Required fields are marked *. Take a few minutes to really get to know them. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. If you are a seasoned real estate agent, then you know who is most impressed by your work. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. The name of the game is Listing E-Alerts. You didnt think we were going to let you off the hook, did you? I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Huh? Guess what? You type in their home search criteria and then enter their contact info. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Sample Real Estate Introduction Letter To Friends! Again, theres absolutely no need to sell here. Its easy to neglect these tasks if you dont have a contact plan in place. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Yes, these lead generation systems work! Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Do you have something you could YAY-ME about to your sphere? Great post !! If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. WOW. I love your program, Jennifer. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. If you havent been staying in touch with your SOI like you know you should, youre not alone. Check out our full post on prospecting on Facebook! For those of us who have a hard time tooting our own horn, this is a tough one. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Phone: 205-263-9600 Thanks for shring this Yah-me. : ). Heres one of our best scripts/real estate email templates for Listing E-Alerts. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. And this one from the Graham Seeby Group is an excellent example. Oftentimes, they do need you, or they need your expertise for one thing or another. Do your prospects know? This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. They build their spheres of influence through charity and service rather than passing out business cards.. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. You may be hesitant to call them because you havent called them in so long. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Why Is Growing Your SOI So Important for Real Estate Agents? Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Acronyms and jargon can kill your message. But truly great SOI and referral marketing isnt about selling.. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Take a breath. You might even want to use a real estate CRM. You can also see what specific links the recipient clicked. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Letter To Sphere of Influence Draft: Good news! This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. That is how you can really add someone to your sphere of influence. Out of 30+ agents in my office, I was one of only 9 to receive this honor! SOI. Smart real estate agents know that there is a lot of money to be made in giving away something for free. . The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Check out this great listen on Audible.com. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. ), And lets face it. You made your calls and used your Realtor sphere of influence scripts. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. As a result, Realtors end up going for the remaining 20 percent. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Congrats. Great blog and example. Save my name, email, and website in this browser for the next time I comment. Its forcing real estate professionals to pivot their business and make some changes. The more personal attention you give, the more theyll like and remember you. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Unlike Twitter, Pinterest will keep driving traffic to your website. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Set aside one or two days a month to attend a local community or charity event. What are the biggest (non-monetary) challenges and rewards? that are written by the members of this community. Check out these 5 practical tips for growing your sphere with social media. (Its just around the corner from you actually in Spring Brook Hills.). The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. All you need to do is say, Hey! Date. Howd you get into it? Send out a simple four by six postcard. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Excellent letter, of course, Marte! Truth is, most agents are terrified to start working their spheres of influence (SOIs). Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends.