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"We are actually not an active advertiser on the program and currently have no plans to sponsor it in the future,"Megan Greuling, spokeswoman for Lending Tree, said via email. Update Tuesday 1:19p.m. IE 11 is not supported. Here is a great way to find out: Listen to Rush Limbaugh's show. You are bound to learn much more than who advertises on the show. It's a political philosophy that his at it's core the racism of the old Republican Southern Strategy. It sent a message out on Twitter earlier today, telling consumers, "We are pulling our ads with Rush Limbaugh and appreciate the community's feedback.". Amberen's ad promises their supplement will cut your belly fat. This created a crippling fear in him: If, in 2015 when Trump a man he knew to be neither conservative nor qualified suddenly emerged as the Republican frontrunner, he did the right thing and stood up to Trumps coup and lost he would end his glorious career irrelevant and disgraced. Im conceding nothing! he said, blaming the gaffe on a network teleprompter. But it was more than their behavior. IDrive is a company that advertises online backup software. For instance, the historic Republican takeover of Congress in 1994 was largely credited to talk radio in general, and Rush Limbaugh in particular. I tried to make it as clear as I can. Public service announcements are not paid advertisements and should not be considered endorsements of a particular political or ideological point of view. ", Capital One. Different states, different races, but if we're talking about the victory of one ideology over the other I think conservatism just got its taint handed to it. Update Tuesday 1:45p.m. Rush Limbaughs listenership One of the mantra's of a true, Klan-like racist belief is that the lowliest member of your race is still better than the best member of the race that you hate. So while Times staff members may vote, they are not allowed to endorse or campaign for candidates or political causes. 5 overall radio) and Edelman Financial Engines (42,366). Anyone can read what you share. But it was no accident that regular listeners to Mr. Limbaugh and others believed that a grave misdeed had occurred in the 2020 vote count. However, we are a small company that buys remnant (leftover) media time and, as such, we cannot, by definition, be considered the 'sponsors' of Mr. Limbaughs show or, for that matter, any other show. Here's why we guess Limbaugh liked the profile: It Argues He Shouldn't Be Confined to the Margins of the Media Debate, It Praises His 'Unusually Quick and Creative Mind', It Presents a Nuanced Portrait of Talk Radio--and, Again, Praises Limbaugh, Yes, It Appears to Compare Rush to Reagan. From home! 26 overall advertiser of 2020. He doesn't believe what he says. But it wouldn't have been particularly newsy. Like almost all conservative radio talk show hosts who went into the business in the 1990s, I was largely inspired to do so by Rush Limbaugh, whom my grandfather considered to be a real hero. Shows hosted by Rush Limbaugh, Sean Hannity and other talk radio stars promoted debunked claims of a stolen election and urged listeners to fight back.. :The company writes on its Facebook page: "Dear valued customer, It has come to our attention that an Exergen ad has run without our knowledge or authorization on some radio stations that broadcast the Rush Limbaugh program. Your cell phone carrier is owned by liberals who are using the profits to support liberal politicians and policies. MSNBC Anchor Goes OFF on Fox Over Bombshell Defamation Suit: You Are A State-Controlled Propaganda Machine!, Former Mumford & Sons Guitarist Details How Antifa Tried to Destroy His Life in Fox Interview: They Swarm You Like Hornets, WATCH: NBC News Correspondent Slams Grotesque Donald Trump Jr. CPAC Comments Anchor Refuses to Play Them, BREAKING: Trump Demands Federal Court BLOCK Pence Testimony In Criminal Grand Jury, CNNs Daniel Dale Knocks Down Whopping 13 False Claims About Biden Trump And More From CPAC, They Are Lying: Tucker Carlson Reveals Why He Will Air Hidden Surveillance Jan 6th Footage Next Week, Marjorie Taylor Greene, Please Just Shut the Hell Up: Michael Steele Tells Fool Congresswoman She Has No Clue, Former Federal Prosecutor Says Rupert Murdoch Agreed with The Worst Possible Sentence in His Deposition, CNN Anchor Asks Chuck Schumer If Democratic Senators Should Still Go On Fox News In Light of Dominion Revelations, DeSantis Snaps at Reporter When Pressed On What He Would Do Differently From Biden in Ukraine, Trump LOSES It Ahead Of CPAC Speech Accuses Animal Prosecutor Of Trying to TORTURE My People, Trump Goes on Gestapo-Invoking Rage Bender On Multiple Criminal Probes While Hunter & Joe Biden Skate!, Trump Jumps on Kellyanne Conway Divorce To SAVAGELY Tell World He Finds George Conway Extremely Unattractive, CPAC Crowd Stands and Cheers as Raging Steve Bannon Vows to Bring Down Fox News: Were Going To Fight You Every Step Of The Way!, Florida Bill Requiring Bloggers to Register with Government Wont Survive Court Challenge, Says UF Law Prof. Its like your friend in the bar, said Lewis A. Friedland, a professor who studies talk radio and politics at the University of Wisconsin-Madison, where stations serve up six or more hours of right-wing talk a day. The post was inundated with hundreds of comments from Facebook users urging the company to drop its advertising. http://www.clearchannel.com/Radio/StationSearch.aspx?RadioSearch=. Hell, maybe he thinks Donovan McNabb is really a great quarterback! He compared the rioters who stormed the Capitol last month, furious because they believed the lies about the election from Mr. Trump and media personalities like himself, to Revolutionary War-era patriots. Limbaugh died Wednesday at the age of 70, No. Harold Ford Jr. ran as a conservative and lost. It won in a number of places. It's one thing to say "yeah, this election I was really mad at my party but I didn't want to say anything." (In the case of the virus, Mr. Limbaugh called it nothing more than a common cold.). Mr. Limbaugh, who worked with his producers to carefully comb through calls and emails from his fans, listened to his audience but rarely went out on a limb where he couldnt be sure it would follow. Before Fox News came into existence in 1996 the brainchild of Roger Ailes, who was Mr. Limbaughs friend and onetime executive producer and brokered the attempted peace with Mr. Bush in 1992 Mr. Limbaugh was the undisputed king of conservative media. My thinking is: the left doesn't deserve to win. Or to keep it anonymous, click here. And Mr. Limbaugh stood behind the former president right up until the end, fanning the political flames. Geico and Netflix appear to be in similar situations. There are obviously a lot of unrelated reasons for the liberal evolution of American politics over the last generation, but there is no doubt that this phenomenon was a factor, and that this unfortunate reality needs to be a significant part of Limbaughs legacy. For her part, Fluke, while not accepting Limbaugh's Saturday apology, has remained publicly neutral on whether advertisers should boycott Limbaugh's show. UpdateTuesday1:13p.m. But it wouldn't have been particularly newsy. : Spokeswoman Becky Teraoka said via e-mail, "We do have that confirmation" that a network buy did not land eHarmony advertising on Limbaugh's show. I think the effect on Beck turned out to be real. Some companies indicate they'll be sticking with Rush, though. ), Ray Pohlman, spokesman for AutoZone, said the company had never advertised with Limbaugh and was working with its media buyers to find out if any ads did air. Rush Limbaugh at National Review Institute's fall gala, 2019. Rush Limbaugh's latest comment is simply designed to stir up yet more of the same kind of racial hatred that General Powell cited as part of his rationale for supporting Mr. Obama. Because we purchase this leftover airtime in bulk, we have no control over when and where our ads are going to be aired. Conservatism won when it ran as a Democrat. Ooooh, Limbaugh is coming around!" Web1050 Woodward Avenue. (Unfortunately we now live in a world where Mitt Romney appears to be the only successful person willing to endure such a fate if the only reward is having stood up for principle). "Whenever anyone opens their mouth and inserts both their feet, that often draws curious people to see what he says next," said Karen Post, the author of "Brand Turnaround." He told listeners that Donald J. Trump had taught conservatives that you dont have to cower anymore, you dont have to back down when ridiculed into oblivion. The label features Limbaugh cosplaying as Rush Revere, his hyper-patriotic and historically baffling alter-ego, waving a bottle of tea around atop Liberty the talking horse. Bush faced a revolt from the right led by Patrick J. Buchanan, a rival Mr. Limbaugh had promoted, Mr. Bush extended an olive branch by inviting the host to stay overnight in the Lincoln Bedroom. The most incendiary language surfaced outside the mainstream of conservative talk, on fringier fare that commands listeners despite smaller distribution. Maybe I'm reading this wrong, but doesn't this sound like Rush telling his audience, right in front of God and everybody, that he's been lying to them? Mr. Limbaugh wasnt the first conservative media star to endorse Mr. Trump for president. Rush Hudson Limbaugh III (January 12, 1951 - February 17, 2021) was an American radio talk show host popular with an older, largely male, audience. And the first person to say so was Rush's own producer-Mr. Bo Snerdly. Rush Limbaughs Legacy of Venom: As Trump Rose, It All Sounded Familiar, https://www.nytimes.com/2021/02/17/us/politics/limbaugh-death.html. When you make those references, everyone says, Hannity allowed someone to make a Nazi comparison!, The caller laughed and said, Whit-ler, I said. Ironically, instead of condemning him in death, liberals should actually be celebrating Rush Limbaughs role in helping them transform America into the socialist dystopia of their dreams. As often happens with successful new endeavors with good intentions, however, things eventually went too far and fell apart. iHeartRadio is an online radio site and a sister company to iHeart Media, the chain that broadcasts Rush Limbaughs program. The list SHOULD include all companies, even the ones who recently dropped him because they supported him for so long and his message. The First Amendment gives broad latitude to what hosts can say on the air. Mr. Beck did not lobby for his listeners to invade the Capitol, and a day later, he urged marchers in Washington to really kind of channel your inner Martin Luther King, adding that violence is just not who weve ever been. But the language he used on his Jan. 4 show was typical of the aggressive rhetoric that permeated conservative talk radio in the weeks before the Washington siege. IDrive is a company that advertises online backup software. Limbaughs remarks about McNabb started a political firestorm, and ESPN has been unable to escape it ever since. Mar 3, 2012, 08:34 PM EST | Updated Mar 5, 2012. Top radio talkers sell endorsements. And toward the end of the Trump presidency, Mr. Limbaughs willingness to indulge the paranoia among Mr. Trumps most ardent supporters was especially powerful in misleading people to believe that bad news about their president like his loss in November or his mismanagement of the coronavirus response was simply made up by his enemies or the result of a nefarious plot. He insists he's turned away "millions" in ads and he can always "replace" the ones who've left! However, replace that with Quicken Loans ;). I'm a radio guy! Lifelock, some sheet company, Hillsdale College,I think Simply Safe. This type of push-and-pull stoking listeners anger, then pulling back and disavowing the more extreme views voiced by callers is typical of corporate right-wing radio hosts, whose success relies on provocation but whose multimillion-dollar paychecks depend on staying within the bounds of their publicly traded distributors. One sponsor that's sticking with Rush Limbaugh spoke out Monday. The host regularly attacked the Clinton family. I know that Legacy Box advertises on that program, as I used to work there. Then later I was in the car with someone who listens to Rush a lot, and Mr. Limbaugh once shook his body during a broadcast to mimic the actor Michael J. (sigh) I'm going to have to think about this. Again, because we are a 'remnant' and not a 'premium' advertiser, this action will exert no influence on Mr. Limbaughs show. People feel like their voices arent being heard, and theyre angry, Mr. Hannity said. But beyond that is the admission of how long Rush has been lying. Client Relations - (800) 863-4332. and: (800) 251-9080. also: you can chat online. But it made us wonder exactly who does advertise on Limbaugh's show. Conservative cable TV news outlet Newsmax was No. LifeLock, the anti-identify theft outfit, said it will remain in the right-wing host's stable of radio advertisers, despite an exodus of companies following Limbaugh's incendiary description of Georgetown law student Sandra Fluke. New comments cannot be posted and votes cannot be cast. Updated at 4:25 p.m. Rush Limbaugh also has local sponsorships from various garden centers, car dealerships and appliance stores. THE INDOMITABLE RUSH LIMBAUGH. ET. 2023 BuzzFeed, Inc. All rights reserved. I always figured Carville would do it one day, but now I'm glad that when it actually DID happened it was Rush. Rush Limbaugh's Evasive Embrace of Donald Trump The talk-radio host is getting pushback from his conservative audienceand evading tough questions. And many loved him even more for it. Rush Limbaugh said he wasn't motivated to apologize to Sandra Fluke by the number of companies pulling ads from his show. I think they know that this is something thats been arranged rather than legitimately sought and won, he said, referring to Democrats. You can also call up the area manager for your local Clear-Channel station and let them know you'll no longer be listening. 25, 2016, 9:53 a.m. Radio talk show host Rush Limbaugh. WebMost datum is from 2012. Alan Thicke autoplays on this company's site. And at the time, he was the singular voice of the conservative politic in America., Mr. Limbaugh was hardly modest or unaware of how he could rouse a response from the president of the United States. /r/Politics is for news and discussion about U.S. politics. On occasion, a local station may mistakenly run a GEICO ad in the wrong time slot. My thinking is: the country is imperiled with liberal victory. Rush Limbaugh's history of controversial statements. You do not know the enemy you are manufacturing.. Mr. Limbaughs rise as a gatekeeper of conservatism and kingmaker in the Republican Party helped accelerate the trend in G.O.P. Limbaugh's sponsor base reveals a lot about how those angry white men of the 1990s are aging -- they care a lot more about weight loss, teeth, and gold. The conservative media market has become so fragmented now, he added. Updated at 4:25 p.m. He spun conspiracy theories about the supposed involvement of Mr. Clinton and his wife, Hillary, in the death of the former deputy White House counsel Vince Foster, and spread lies about former President Barack Obamas birthplace. 85 on the total radio list for 2020 but ranked much higher on the Limbaugh list at No. The hosts cited in this article either declined to comment or did not respond to inquiries. Last year, Mr. Trump awarded him the Presidential Medal of Freedom at the State of the Union address and had Melania Trump, the first lady, hang it around the ailing hosts neck. In 2013, after Mr. Obama criticized Republicans for being concerned about what Rush Limbaugh might say about them, Mr. Limbaugh claimed with more pride than annoyance: He simply cannot get me off his mind. The Twitter feed of online dating site eHarmony read, "Weve never paid for ads on Limbaugh show. We paid close attention to Limbaugh's ad breaks on Monday's broadcast on D.C.'s WMAL. in that period, including comments from guests and callers. It's true. Here: http://www.reddit.com/r/politics/comments/qeqx3/reddit_i_believe_it_is_time_to_organize_lets_take/, and here: http://leftaction.com/action/boycott-rush. Given the nature of my book, folks ask me all the time "do you think Rush really believes this crap?" Those who think their target market is uninformed and know that anyone who watches Limbaugh falls into that category. Here are all 31 advertisers we heard on Monday's showUpdate: Several of these advertisers have pulled ads from Limbaugh's show since this post was published -- if so, the company's statement is noted next to its logo. We rely on our journalists to be independent observers. I remember it was the first time there was this universal sense that everyone was listening, and people would ask, Did you hear what Rush said today? said Russ Schriefer, a veteran Republican media consultant. 2023 BuzzFeed, Inc. All rights reserved. Well, here we have Rush saying that basically the worst Republican is better than the best Democrat, and that he's going to endorse accordingly. Some may call this behavior 'lying.' Bush with Mr. Limbaugh in September 1992. But many were unique to the Limbaugh show or to talk radio in general. Anyone can read what you share. At some point, people break, Ms. Tennent said. "We have not advertised on Rush Limbaugh's radio program in over five years," Life Quotes spokeswoman Michelle Matlock said via email. Were only getting angrier and angrier, and pretty soon thats going to metastasize in ways that the elites dont like, he added. Like Donald J. Trump, Rush Limbaugh rarely apologized to those he denigrated, including Black and Latino people, gay men and lesbians, and feminists. Have a tip or story idea? Clear Channel Communications is owned by Bain Capital and Thomas H. Lee Partners. We always had shock jocks, said Michael Harrison, publisher of the talk-radio trade magazine Talkers. Over 32 years, he conditioned his audience as to what they wanted to hear and what they had an appetite for. This includes participating in marches or rallies in support of a movement or giving money to, or raising money for, any political candidate or election cause. : Capitol One's Pam Girado emails to say, "Just wanted to let you know that Capital One does not advertise on the Rush Limbaugh Show (and hasn't for some time). Limbaugh Shared Some Of His Top Advertisers. We are awaiting further information and response to this matter.". (Lila Photo) Share Comments Listen to article. Even though the Republican Party let us down, to me they represent a far better future for my beliefs and therefore the country's than the Democrat [sic] Party does and liberalism. Those guys didn't do to well with the "let me be clear" setup. So I expected to hear the conservative media talking-heads do a little introspection after last night's lopsided loss. Before the riot, the shows were often unrestrained forums for claims of rigged voting machines and a liberal conspiracy to steal the presidency for Joseph R. Biden Jr. Mark Levin, who reaches an estimated 11 million listeners a week, said in a Christmas broadcast that stealing elections is becoming the norm for the Democrat Party and called on his listeners to crush them, crush them. If you need to flag this entry as abusive. Ever notice how people only feel the need to clarify the stuff that they've said that was stupid-Macacca, lazy firefighters, botched jokes, etc? The result is something of an id of American conservative thought. Fox, who has Parkinsons disease. The Huffington Post reached out to the aforementioned companies that are reportedly staying put, and we'll let you know if we hear from them. As it turned out, while Trump was indeed more conservative on judges and a few other issues than people like me feared, partially due to the pandemic, history will record that conservatism officially died, and America became a socialist nation, under the watch of the man Rush Limbaugh endorsed for president. Rush Limbaugh was a uniquely merciless media voice whose influence frightened and awed presidents for three decades often at moments of trauma for the nation and of political upheaval that they could trace back to something uttered through the radio hosts microphone. The way their fans were similarly eager to defend the most indefensible conduct of both men was a sign that the nations political divide was hardening into something more personal and tribal. While I've always Other companiesare distancing themselves from thetalk-show host,including some who say they don't advertise with Limbaugh, but have been overwhelmed with phone calls and online messages. 100 overall advertiser in 2020, with 233,337 spots with 67,760 of them airing on The Rush Limbaugh Show. ZipRecruiter aired 67,760 spots on the Limbaugh program last year, making it the shows fourth largest volume advertiser. I no longer am going to have to carry the water for people who I don't think deserve having their water carried. You can not believe a word that comes out of his mouth. By Kenneth P. Vogel and Allstate Insurance hadn't even been aware it was advertising on Limbaugh's show, according to a spokesman, but it has also stopped buying ad time. "If the people who control the money are investing it, shouldn't you consider it too?" Email us. Various companies do. Im not sure how exactly it is done, but basically these companies contact the EIB marketing department and negotiate as deal Mr. Limbaugh attacked Black athletes like the quarterback Donovan McNabb, whose success he attributed to a news media that was very desirous that a Black quarterback do well. He described a preteen Chelsea Clinton as the White House dog. He denigrated Pete Buttigieg, the first openly gay man to be a serious contender for president, as a 37-year-old gay guy kissing his husband onstage.. Without Rush Limbaugh, there is no way you get from the party of George H.W. No further Goodwill public service announcements will be aired without our permission." "While we do not condone or agree with Limbaughs statements regarding Sandra Fluke, we respect his right to express his views, as well as those who disagree with him," Quicken Loans spokeswoman Paula Silver said in an emailed statement. Update Tuesday 1:42p.m. Did Rush Limbaugh endorse Donald Trump? While its not among the top 100 advertisers across radio, Balance of Nature was the top advertiser on The Rush Limbaugh Show in 2020, with 82,775 occurrences, according to Media Monitors which tracks advertising in 110 markets. Last year, Mr. Trump awarded Mr. Limbaugh the nations highest civilian honor, the Presidential Medal of Freedom. In 1995, after Timothy McVeigh killed 168 people with a fertilizer bomb in Oklahoma City, President Bill Clinton called out the promoters of paranoia on the airwaves in a rebuke that was widely seen as directed at Mr. Limbaugh. He doesn't believe what he says. Because the stakes are high! LifeLock, the anti-identify theft outfit, said it will remain in the right-wing host's stable of radio advertisers, despite an exodus of companies following Limbaugh's incendiary description of Georgetown law student Sandra Fluke. But in the nine presidential elections that occurred after Rushs national show began, Republicans only won four of them, and three of those easily could have gone the other way. "If a commercial ran, it was in error," he said. The Rush Limbaugh show is on Clear Channel Communications. Cumulus, based in Atlanta, issued an internal memo on Jan. 6: We need to help induce national calm NOW. The memo added that the company will not tolerate any suggestion that the election has not ended and that any transgression could result in termination. The word rape is never mentioned. Why? What does it really matter to you? Cancel culture strategy? Why not try listening to him for 30 days. Listen to his guests or call in guests. Part of HuffPost Business. Mr. Limbaughs program is distributed by Premiere Networks, a division of the radio conglomerate iHeartMedia, which is also the force behind Mr. Beck, Mr. So farsevenadvertisers have pledged to pull their ads: AOL, ProFlowers, Quicken Loans, Sleep Number beds, Sleep Train, Citrix Systems, LegalZoom. So many things have been left unsaid and un-ranted about by our great Rush, Maha Rushie, El Rushbo, The Mayor of RealvilleAmericas Anchorman. A statement posted on ProFlowers' Facebook page late Thursday night was more circumspect. (interruption) No, I'm not lying. Black people, gay men and lesbians, feminists, people with AIDS, the 12-year-old daughter of a president, an advocate for victims of domestic violence: All found themselves the subject of denigrating put-downs by Mr. Limbaugh over the years. Now I've been around plenty of racists in my time. But for as swift as On Dec. 9, Mr. Limbaugh declared, I actually think that were trending toward secession, before beating a retreat on the next days show. We rely on our journalists to be independent observers. It is time to go to war, as the left went to war four years ago., A former Fox News host, Mr. Beck had speculated for weeks about baseless claims of voter fraud in the presidential race. The company is "reviewing" the ads. As one (the only?) ET: After a firestorm of calls, posts and Tweets fromangry consumers, two companiespulled theiradvertisements with Rush Limbaugh after the conservative radio talk show host calleda Georgetown University law student a "slut"for speaking out about the current debate over birth control. IncomeAtHome.com is apparently a way to make money from your couch. Rush was an extremely talented, often hilarious broadcaster who literally created a new format, which appeared designed to combat the extreme, institutional liberal slant of the establishment news media. But then we had a shock president.. | AP Photos. Century 21 Real Estate LLC - confirmed sponsor, Direct Dial Office: 617-587-1100 EXT:1115, Select Comfort Corporation - confirmed and long-time advertiser, Mid-West Life Insurance Company of Tennessee, LegalZoom.com - confirmed and long-time advertiser, Bennett Kennedy - Citracal Product Manager, LegalZoom, Select Comfort, ProFlowers (I think), and Quicken have dropped him already :). Well, here we have Rush saying that basically the worst Republican is better than the best Democrat, and that he's going to endorse accordingly. Rush Limbaugh deserves mega-thanks for empowering regular people and giving them a voice I didn't always 'ditto' Limbaugh's politics, endorse his commentary Now, you might say, "Well, why have you been doing it?" of the last true anti-Trump conservatives from the realm of talk radio, and someone who had significant interaction with Limbaugh, I come at this topic from a unique perspective. And like millions of other Americans we were outraged by Rush Limbaughs incendiary and offensive comments. LifeLock is an identity theft protection agency. Since the death of talk radio legend Rush Limbaugh, there has been much discussion, most of it driven by overt political biases and agendas, regarding his legacy. FixItFast.ServiceMagic.com advertises on Rush's show. Update Tuesday 9:20a.m. Talk radio is perhaps the most influential and under-chronicled part of right-wing media, where the voices of Mr. Beck, Sean Hannity, Rush Limbaugh and other star hosts waft through the homes, workplaces and commutes of tens of millions of listeners. This little series REALLY kills me, because what I noticed was the exact opposite. One sponsor that's sticking with Rush Limbaugh spoke out Monday. The list should be 100% accurate. Mr. Trump, in a strikingly similar display, once flapped his arms in a cruel imitation of a New York Times reporter who has limited use of his upper body. Century 21 Real Estate LLC - confirmed sponsor. And now the answer that I gave has been confirmed. Pro Flowers, Quicken Loans, Sleep Train, Sleep Number, Citrix Systems Inc., Carbonite, Legal Zoom, Tax Resolution Services and AOL (The Huffington Post's parent company) have already skedaddled, according to reports. ", Lear Capital's ad doesn't name the "simple investment" that has grown every year for eight years. ", Polycom Federal is a product that makes teleconferences easier. He insisted in 2009, for instance, that Mr. Obama has yet to have to prove that hes a citizen and almost always referred to him on the air by using the former presidents middle name, Hussein, a trope that right-wing commentators used to evoke the false impression that he was not an American and was possibly a Muslim. The views expressed in this article are those of just the author. edit: may have been mistaken about ProFlowers. Update Tuesday 8:37a.m. But one marketing expert believes the remaining advertisers might benefit from a surge in listeners. Rush Limbaughs listenership primarily consists of Caucasian males over the age of 45, so Limbaugh sponsors tailor their ads to this demographic. I wonder what else Rush really wanted to speak out about, but didn't? But he was among the first to popularize and normalize, for many Republican politicians and voters the style of politics that would become synonymous with the Trump name. Update II: See our updated post on the companies that pulled their ads, many of them noted here. In turn, Mr. Limbaugh rarely apologized for his comments and often attacked those who called him out, arguing that they were taking him too seriously or twisting his words out of context.